31 million dollars for eczema research

It shits me that organizations are more than willing to give away 31 million dollars to fund a study seeking to better understand skin infections associated with atopic dermatitis (eg. staphylococcus aureus) but all they were interested in when I told them about a treatment that clears the underlying condition (atopic dermatitis), therefore negating any posibility of having a (secondary) staphylococus aureus infection, was something along the lines of: "you can put a little ad in our publication for around a thousand dollars if you are interested".  I thought organizations dedicated to fighting these skin conditions would at least be mildly interested in helping their members and the rest of the people suffering from something they don't have to put up with anymore.